Initially, the rebranding for this bar had no consult from the casino design team. The name of the bar was made into an employee competition and a third-party agency developed logos for our team to choose from.

Upon viewing the logos, I knew that the casino needed a brand that more closely aligned with their values: Vibrant, Fun, Friendly, and Upscale. I took to my sketchpad and whipped together a few ideas. With approval from management to take my new direction, I led the brand development for the team.

This was a fun challenge but with time constraints and expedited delivery, I feel further development is needed to polish this brand to its full potential.