Let’s Go Marketing is an exploratory experience for high school students to discover and align themselves with marketing programs at Ferris State University in a fun and engaging manner.

The goal of this project was to develop a digital experience from a physical board game so the experience can be accessed by high schools further than a day’s drive from Ferris State’s campus.

This project was a humbling experience. Initially, my team and I took to coding the experience ourselves. After much trial and error, we recognized our limitations in developing a product worth presenting. Due to this, I reached out to the video game design program to establish a team of students to assist us with this task.

While proud of the final product, I believe our limitations in thinking like a web designer instead of a game designer hindered the product in becoming something greater. If given the chance to start over, I would create a more immersive perspective and experience.