2019
North American International Auto Show
Case Study
What’s the Problem?
My friend had visited the North American International Auto Show. During her visit, she had experienced some challenges. I documented her experience and organized it into a journey map.
Through this research, I gathered that she 1) frequently got lost through the venue, 2) didn’t experience the entire event due to extended wait times, and 3) left early because of unexpected concession prices.
Solution
After collecting information about my friend’s experience at the event, I proposed potential solutions for her struggle points.
1) INTERACTIVE MAP
2) FEATURED FOOD VENDORS
3) UPGRADED PASS FEATURES
Interactive Map
I propose an interactive map where attendees can:
See real-time where they are in the function.
Mark which vendors they have already visited.
View which vendors feature interactive exhibits.
Featured Food Vendors
Another aspect of the NAIAS app would be a section for vendors to display their menus and pricing. With this addition, attendees can scope out their lunch and better prepare for their visit to the event. While at the event, users can order in the app to avoid extra lines and cut down on wait times.
Upgraded Pass Features
To maximize the show-goer’s experience, I propose a digital pass system. Attendees will “take a number” by scanning their pass to mark their place in line. Users can then go about the event and return when their number is nearing the front of the line.
This system alleviates long wait times and allows attendees to experience the entirety of the event in a timely manner.